iVolve mechatronic engineer, Callum Coe, recently attended the UX Australia Conference in Sydney – the premier user experience design conference in Australia and one of the biggest UX events in the world. The conference brought together people from a multitude of different fields including architects, designers and engineers for two days of hands-on workshops focusing on exploring ideas in detail and practical skills.
User Experience is ever becoming the key differentiator between competitors across all different industries. In today’s service economy, companies wrap experiences around traditional business models in an effort to improve sales. An experience occurs when a business intentionally tailors their products/services to engage customers in a way that creates a memorable event.
This transition from selling a service to an experience is proving to be complicated for established companies to undertake, but a transition that needs to happen regardless. The question is not when, but how, to enter the experience economy.
‘My personal view is solutions that are not easily understandable and adoptable by users are in fact not solutions at all. And in terms of creating brand ambassadors, our products need to connect on an emotional level, not just a functional one,’ said Callum.
iVolve & UX
iVolve is currently working on an experimental dashboard in iControl and conducting interviews on-site to really understand the user experience and potential for new opportunities.
‘The future is fewer mines with fewer workers taking advantage of automation, AI, AR, etc. Right now, our focus is in making the lives of people on-site more enjoyable, making our software indispensable and a pleasure to use. Launching an iVolve app, or being able to use one, should be the highlight of their work day – a relief, and a little bit fun. That’s what will differentiate us from competitors or even introduce entirely new solutions that weren’t previously offered.’
As the experience economy continues to grow, it threatens to render irrelevant those who relegate themselves to the diminishing world of goods and services.
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